Tennis Marketing (Still) Sucks – United Cup Edition

In 2020, writing about the Davis Cup / ATP Cup / Hopman Cup debacle the ATP brought upon itself, I said, “scrap ATP Cup, give the tour its stake in Davis Cup, bring back the fun of Hopman Cup (which was cancelled to make way for ATP Cup) and let’s get on with making international team tennis must watch TV.”

Good on the ATP for scrapping the ATP Cup this past year (2023). Davis Cup still exists as an international team tournament. The ITF took back control of Davis Cup from Gerard Pique’s Kosmos group less than 5 years into Pique’s 25 year investment in the event. Since then, ITF has actually moved the Davis Cup format in the direction of my 2020 recommendation. ITF also runs the Billie Jean King Cup for women’s team tennis, known as the Federation Cup or Fed Cup from 1963-2020.

Much of my 2020 wish list has been granted. Even the Hopman Cup is back. For some reason, the tournament named in honor of Aussie player and legendary coach, Harry Hopman, was relocated from Perth, Australia to Nice, France. I’m not going to even attempt explaining that decision. Particularly, since the ATP and the WTA got together to create a new mixed-gender international team tournament, the United Cup, in AUSTRALIA the same week they once held Hopman Cup in Perth from 1989-2019.

Putting Hopman Cup in France, on clay courts, in July, after any meaningful clay event on the calendar, is. just. weird. There’s a joke in Queens about two restaurants on the same block with Mexican cooks in the Chinese restaurant and Chinese cooking in a Mexican restaurant. I think this joke can be applied to United Cup and Hopman Cup. Get everyone outside on the sidewalk and point them in the right direction.

I’ve written much about the subpar marketing of tennis. Some of that is a function of local ownership of tour events. But the ITF, ATP, WTA and ITA do not do an incredible job in marketing their schedules. If the sport could stop veering between honoring its traditions and trashing them, there would be a better starting point.

Teen Sensation

Tennis wins an Oscar (make good choices)

Actor Will Smith won the Best Actor Oscar for his portrayal of Richard Williams in King Richard, the film about the rise of Venus and Serena Williams out of Compton, California. The announcement at the Academy Awards ceremony came moments after Smith took the stage and slapped comedian Chris Rock for making a joke about his wife’s hair. Oscar hosts regularly cross the line with jokes about people sitting directly in front of them. I’m guessing they’ll take better care in the near future.

The bizarre acceptance of casual violence notwithstanding, it was cool to see tennis in the spotlight for a moment. But I’m sad for Venus and Serena because there always seems to be some ugliness tainting celebrations of their legendary careers. Some of that was self-inflicted for sure, but one thing we know of their lives and their father, they have been innocent bystanders to some crazy stuff. Will Smith stealing from his own moment and the moment of the Williams family at the Oscars; add it to the list.

Naomi Osaka was Right About Athlete Press Conferences

Professional athletes today face an evolving landscape of external demands, to say nothing of the pressure they put on themselves. It doesn’t matter if you’re a goat (scapegoat) or the GOAT, failure in sports is guaranteed. Only one team gets to lift the trophy at the end of the season. If we’re honest, only one of three players has a shot to lift the trophy at an ATP tournament. The harsh realities of the sports business can take their toll on an athlete’s psyche.

In the NBA, the Brooklyn Nets recently traded one disgruntled star point guard (James Harden) for another (Ben Simmons). Simmons attracted a wide range of condemnation during his time in Philadelphia, including sitting out the current season on account of mental health. The sports media in Philly can be as petty and abusive as any in the country. When Simmons did not play well in the 76ers playoff exit last year, the media took their critiques to a new level of hostility.

The Simmons saga has me revisiting a point of discussion across tennis and other sports recently; balancing the role of the media and the mental health of athletes. The big storyline at the outset of last year’s French Open was Naomi Osaka’s announcement that she would not attend press conferences at the tournament due to mental health considerations. “I hope the considerable amount that I get fined for this goes towards a mental health charity,” she said at the time. Fine her they did, though the tour announced it would welcome dialogue with Osaka about mental health.

Osaka is cut from a different cloth generally and whether it is the success she enjoys or real mental trauma she experiences with the media, she was not having the “you struggle on clay” firing squad another year in Paris. Good for her. Following the tournament’s response and some behind the scenes discussion, Osaka pulled out of the tournament completely. Who did that hurt more? You can bet Osaka wasn’t crying about it. Weeks later she was lighting the Olympic cauldron and still making $55.2 million per year.

At 24, Osaka does seem too sensitive at times and clearly struggles coping with the pressures of being an elite athlete. Professional tennis tends to rob young women of emotional development years. The WTA tour is full of teenagers while men take longer growing into their bodies. Since her breakthrough US Open win in 2018, Osaka has found her voice on social justice issues and matters of tennis governance. Knowing she would face backlash, fines, and threats from the French Tennis Federation, Osaka, decided the time was right to risk comparatively little for herself (she doesn’t make her money on clay courts anyway) to start a conversation about mental health and the role of the media.

Mental health considerations aside, Osaka could afford to put her foot down in Paris. She is the biggest celebrity in the sport today and the highest paid female athlete in the world. Calling into question the WTA’s punitive approach toward skipping pressers, Osaka also underscored the truth of athlete press conferences; they are usually a complete waste.

Using press conferences to draw attention to an event is becoming less important today with social media replacing traditional news outlets and traditional marketing. Meanwhile, the post-game press conference, which has always been problematic, is becoming increasingly toxic.

Whether it is ignorance or inability to fathom what really makes an elite athlete, sportswriters perpetuate a “sports ethic,” that elite athletes all share unwavering sacrifice, play through pain, never quit, and hold winning as their all-consuming goal. They question the toughness and desire of Simone Biles at the Olympics, as if launching oneself twisting through the air wouldn’t put any of them in the hospital or worse. They routinely show themselves unqualified to write about tennis.

The majority of tennis press knows next to nothing about the sport. Have you listened to these people? Unprofessional, lost, the only sportswriter left on staff at their dying print publication, they have no framework for discussing the game. Half the time they haven’t even watched the match under discussion. The guy who is supposed to be the best asks questions like this one. Tennis doesn’t need these people writing its stories. The disdain for the sport and lack of respect for players doesn’t serve the game. The psychobabble and disinterest in strategic tennis is revealing. If the media is no better than hecklers in the crowd, why should sports leagues give them the time of day?

Professional sports is entertainment. ESPN stands for Entertainment Sports Programming Network. Athletes are entertainers. For some reason, the sports press conference is held sacrosanct while Patti Lupone skips home every night following performances of Company. Where is the accountability for Patti Lupone? Does Taylor Swift need to meet the press to discuss every concert she gives across the world? Is Chris Rock breaking down the anatomy of jokes in post-show post-mortems?

Donald Trump gave 3 solo press conferences as president in all of 2019. He gave one solo press conference in 2017. President Biden had 6 solo press conferences in 2021. Why do we hold tennis players and free safeties up to scrutiny for their performance when we barely ask questions of our leaders? What makes tennis players more accountable to the public than presidents? Is Naomi Osaka spending taxpayer money? Is Micah Hyde not delivering for the schools of Buffalo?

What we have here is a failure to communicate… priorities. There are also clear differences across generations. Osaka is born in a generation that is much more guarded about traditional media. When you have politicians assailing the press and public figures getting canceled for made up or overblown infractions, who can blame them? Osaka finds social media far better for marketing herself. Why let others write her story? She announced her decision to skip French press via Twitter. Athletes can reach the most people and control the quality of their message on social media platforms.

Tiger Woods has 2.8 million followers on Instagram. Golfers are increasingly not talking to the press between rounds. They are technically mid-competition and have every right to keep their focus. Perhaps tennis tournaments should be looked on the same way. A tournament press secretary could serve the promotional needs of an event and its players by relaying questions from the press and filtering appropriate submissions; allowing players to give thoughtful responses through the medium of their choosing.

Naomi Osaka is right that athletes are the “centerpiece” of the tennis business. They need not accept a bad part of their job in entertainment because the tennis tours are slow to evolve in modern communications.

Growing Tennis in 2021

These days it only takes a longboard, some Ocean Spray Cran-Raspberry and that Stevie Nicks vibe to distract me from putting down thoughts on tennis. They say legacy brands like Ocean Spray are seeing massive sales numbers during the pandemic as consumers come home to comfort foods and products that offer certainty during uncertain times.

For tennis fans, having any form of ATP, WTA or even ITA tennis the last few months has been a sorely missed diversion. Grateful that tennis leads the way as a socially distanced sport, with continuing storylines of dominance (Nadal) and disgrace (Djokovic), the year in tennis provided several memorable moments that will be talked about for decades. Yet, one must acknowledge that tennis is not comfort food for the average sports fan in the U.S. Ask an American what they think about decisions to reorganize the 2021 tennis schedule and they will look at you with a blank stare.

While tennis is one of the most popular spectator sports in the world, with an estimated following of over one billion people (surpassing the NBA, NFL and MLB), the popularity and reach of tennis in the United States is palpably in retreat. Much has been written about the junior competitive pathway, the factors that keep potential tennis players from finding the game, and the strange investment strategy the USTA employs to grow the sport. One must also acknowledge how tennis participation lags population share among African Americans (8.9 to 13.4%).

Keeping tennis relevant in the United States is tied to how tennis events are produced for television. When tennis was booming in the 70s and 80s, it was network television that brought the game out of the country clubs to the masses. When tennis was relatively new as a professional sport (the Open Era), network television had a captive audience and tennis had a stable of personalities who were also some of the greatest athletes in the world.

Pro tennis events are best in person when a fan can roam the grounds surveying a smörgåsbord of options between men’s and women’s singles and doubles; and if they’re lucky, find a spot to view multiple matches at once. Live college tennis has that same festival atmosphere. Most college meets begin with three simultaneous sets of doubles across three courts. The event then moves to six courts of singles action, where each match counts for a point on the big scoreboard. Throw in a partisan crowd and things get wild. Still, nobody seems to have figured out how to produce college tennis compellingly for TV. Some of that is a function of limited resources.  Yet, even ESPN, when it carries the NCAA team tennis finals, misses the story while it’s unfolding. The immediacy of the team element is mostly ignored. The smörgåsbord is left on the table.

College matches are not the only disappointment in television coverage of tennis. Many casual observers lack an appreciation for the speed of the game, or the physicality that used to make Dick Enberg exclaim, “Oh my!” The camera angle during live points has not changed since 1939. TV producers experiment with new perspectives from time to time, but television is never content to let viewers see a point from ground level for more than a serve and return; always reverting to the long view of the court.

While the long view has its place, why not try a full point from a fixed corner, or from over the shoulder of the server? If viewers can understand what 130mph looks like at ground level, they will appreciate the speed of the game. With new camera angles and more variety, fans may see how patterns open the court from the players’ perspective.

Understanding what is happening strategically in a tennis match is a challenge for seasoned fans, much less casual observers. Television viewers get no help whatsoever from tennis announcers. Tennis announcing has been the object of mockery for a long time now. I always think back to the vapid announcers in Terrence McNally’s 2007 Broadway play, Deuce.

Tennis announcing today reflects a conversation in the player’s lounge circa 1990; gossipy, fratty, white and only peripherally attuned to tennis. What once seemed connected to the inside game is now completely out of touch and insulting on many levels. Tennis announcing today degrades the sport. Consider the insane obsession of TV announcers this past year discussing players on the women’s tour who are also mothers. How backwards is the thinking to believe the world’s greatest female athletes would be challenged to continue competing while raising a child? What year is it? Why is this notable beyond a brief mention in the context of a return to fitness after pregnancy? Why are we in awe that women can have careers and be mothers? Can Victoria Azarenka not afford child care on a weekend? Is there a player on tour raising a child alone? Is it really that inspiring to realize a tennis career is not finished with childbirth? Hearing Chrissie Evert and Pam Shriver discuss this marvelous new world is like hearing one’s great grandmother discuss knee-length skirts. And they do this on live television!

Tennis on TV doesn’t just provide little of substance, it alienates casual observers the sport needs to convert into fans. The “voice” of tennis is out of touch with our time. It’s not diverse, it’s not cool, it expresses none of the urgency and immediacy of the battle on court. Tennis coverage on TV also leaves the most loyal fans without an ounce of insight into the modern game. Analytics has taught us so much that was previously hidden about tennis. Analytics leaders like Craig O’Shannessy and Warren Pretorius have redefined strategy for touring pros and college players. O’Shannessy has written extensively about which stats matter most to winning and losing and how training should change to reflect this. Yet, the lead announcers and former champions who call tennis on TV struggle to describe the game as it is played today.

The statistics that most determine winning and losing (forehands on first shot after serve, rally length, net point %, forehand %) are completely missing from tennis coverage on TV. Instead, serve speed, aces and unforced errors dominate the light statistical discussion. Talk of “unforced errors” often devolves into psychobabble about nerves and inner strength. I mean what could be less useful to tennis viewers than discussion of a meaningless statistic that isn’t even real? Unforced errors? Anyone who has ever played at a reasonably competitive level of tennis knows, there is no such thing as an unforced error. Every error is forced in some way, by varying degrees. The idea that a professional tennis player can become more competitive if they could just stop making mistakes, stop choking, insults the players and the viewer’s intelligence. Are we to believe that the world’s fittest athletes are just out there goofing up?

I grant that even pros miss “sitting winners.” These moments are rare. They are not the majority of “unforced errors” and they don’t have meaningful statistical impact on the match result. Yet, former world champions, who know better, are handed stat sheets in the broadcast booth and feel obligated to mention which player has more or fewer unforced errors without discussing the myriad ways a player’s technique has been broken down by their opponent.

Restructuring the professional schedule, increased coverage of college tennis and unionization of touring professionals are all on the agenda for 2021. However, if I have only one wish for tennis in the new year, it would be for television coverage to bring fans closer to the strategic game. O’Shannessy’s work reveals the true battles within a tennis match. Helping a nation of rabid sports fans follow the action will go a long way to growing tennis again.   – Jeff Menaker

Papier peint vinyle Concept de balle de tennis globe du monde - Vacances

Anti-vaxx Djokovic (and other points of ignorance)

Update: At the start of the Adria Tour last week, I wrote the post below about Novak Djokovic expressing anti-vaccine sentiments and hosting a multi-city tennis event without a semblance of public health safety or precaution. Doubling down on hubris, Novak then:

-Declared water can be purified with positive emotions.

-Posted Instagrams of himself and other players playing soccer, basketball, dancing in a club, all in perpetual physical contact- without masks or social distancing.

-Encouraged 5,000 fans to pack a small tennis stadium to watch Adria Tour matches without any health safety protocols.

-Held a kids day event with large crowds and no social distancing.

-Left Croatia and crossed borders without a COVID test, fully aware that players and coaches he brought together had just tested positive.

-Tested positive for COVID (along with his wife) back in Serbia.

The Adria Tour was a super spreader event for Europe. In addition to the tennis players, coaches, staff and an untold number of fans who now have COVID, NBA star Nikola Jokic, who played a little basketball with Djokovic’s posse, also tested positive for COVID. Viktor Troiki and his pregnant wife tested positive. WTA insider, Courtney Nguyen, may have summarized the “irresponsible,” “weird” Adria Tour best: “This isn’t a seat belt issue. This is a drunk driving issue… Family, friends, innocent strangers, kids, hotel workers, food service, transportation workers. I don’t care if YOU get sick. I care if the people around you get sick and the people around them and the people around them.”

There is a movement afoot among ATP players to have Djokovic removed from the ATP Players Council of which he is the current president. When Nick Kyrgios has taken the moral high ground over your behavior, there’s a strong argument you do not belong in a position of leadership.

Here’s my post from last week:

One of the greatest disappointments of tennis’ COVID-induced hiatus is the revelation last month that World #1, Novak Djokovic, is an anti-vaxxer. “Personally, I am opposed to vaccination, and I wouldn’t want to be forced by someone to take a vaccine in order to be able to travel.” Could there be a more cringe-worthy statement during a public health crisis?

This shocked many across the world as Djokovic has shown himself to be a generally enlightened kind of person. He is a leader on the ATP Players Council and joined with fellow superstars Rafael Nadal and Roger Federer to implement a plan assisting lower-ranked ATP competitors who are struggling financially during suspension of the tour. Through tiered donations from the world’s highest paid players, Djokovic demonstrated the kind of leadership, compassion and foresight needed in this moment. Still, Djokovic is among the ever-growing, ignorant minority on the subject of vaccination.

Djokovic never attended college. In an interview for NDTV in 2012, he lamented his lack of formal education: “I never went to university. Well, if I can say, that’s one wish I have in life, one regret, that I would like to go in some university, because I really like the idea of educating yourself and being part of a group of students.” As a Tour leader, he may want to pursue a bachelor’s degree in Public Health before undermining global health officials on a matter of such extreme seriousness… or organizing a stadium full of fans amidst a global pandemic.

Many pro tennis players lack a college education. Not that attending college enlightens all minds. In the case of former University of Tennessee standout, Tennys Sandgren, that includes homophobic and anti-abortion comments, supportive online exchanges with white supremacists and his endorsement of “pizzagate”, the b@tsh:t crazy conspiracy theory claiming that Hillary Clinton was linked to a child sex-trafficking ring.

John Isner, who graduated from the University of Georgia as the #1 player in the NCAA, found himself being savaged on Twitter last week over a series of tweets and replies that seemed more concerned about law and order than black lives. Isner, who has expressed admiration for President Trump in the past, repeated the President’s view that violent protesters were members of Antifa and should be branded terrorists. He had also “liked” several tweets from accounts that mocked protesters while focusing on opportunists looting stores during the civil unrest. If Isner had ever had an African American teammate at Georgia, perhaps he would have a different take on current events.

Tennis has a long history of bigotry and biased thinking. The most glaring stain on the sport currently resides Down Under. Women’s tennis legend Margaret Court is an unabashed, vocal homophobe. Her steady antagonism of lesbian players on tour and her history of supporting apartheid in South Africa have led people across the sport to call for renaming Margaret Court Arena in Melbourne Park. Even so, it boggles the mind that there is not a single member of the ATP Tour who is openly gay. Recognizing the statistical impossibility, what is it about the ATP that has prevented gay male athletes from feeling safe in 2020?

There is hope for the future. Coco Gauff, who isn’t old enough to attend college, who had wins over Venus Williams and Naomi Osaka before she turned 16, has shown an enlightened outlook. Gauff has put the stars of the men’s tour to shame, showing precisely how a platform can be utilized for good. When the top men’s player is amplifying vaccine conspiracy theories and flouting social distancing guidelines, it’s nice to know there is a better future for the sport. In Gauff’s case, it is widely agreed, the quality of parenting makes a real difference in the kind of person one grows up to be. To quote Steven Sondheim, “Children may not obey, but, children will listen.”

Sandgren Djokovic

– Jeffrey Menaker

In Memoriam: Terrence McNally

A man who saw drama in tennis and put the game’s social reckoning on stage before we even understood it was happening.

Four-time Tony Award-winning playwright, Emmy Award winner, the prolific “Bard of the American Theater,” Terrence McNally, died from complications of COVID-19 on March 24. He was a gentle, classy, humble man who I once had the pleasure to work for as a playwright’s assistant. In a career that spanned six decades, Terrence famously enjoyed opera, India, Bob Dylan, the Florida Keys and tennis! His 2007 Broadway play, Deuce, featured Angela Lansbury and Marian Seldes playing retired tennis greats returning to the U.S. Open to be honored at a women’s quarterfinal. They sit courtside and reflect on the great athletes who preceded them like Babe Didrikson and Althea Gibson. They consider the state of the modern women’s game and critique everything from its fashion to its lack of grace (before Serena Williams experienced her first legendary U.S. Open meltdown).

With Seldes and Lansbury in the leads, it was impossible to miss the parallels Terrence was making between athletic and theatrical performance and the personality traits of the divas that occupy those respective stages. The play also delves into class disparities that tennis still struggles to discuss. That original production also took time to skewer tennis announcers for lacking substance, something which still plagues tennis on TV more than a decade later.

Deuce was well-received by audiences, but, panned by critics, though Lansbury was nominated for a Tony and Seldes was praised for her performance. I actually don’t think the director understood the play. Eric Grode of the awful New York Sun wrote quite fairly of the director: “[He] appears to have staged the play when he had a few hours to kill one afternoon.” Painful.

In late 2000, I directed Terrence’s anti-war play Bringing It All Back Home (which he named for the Dylan album) in New York and I assisted him on one of his most challenging works, Some Men, in 2006. Those experiences changed my life and I will miss running into Terrence around town and saying hi. May he rest in peace and may we prevail in defeating the scourge that has swept our planet and stolen so many a gentle soul like his.
Image

Jeffrey Menaker

Tennis Hygiene and COVID-19

The COVID-19 public health crisis and the suspension of the NCAA, ATP and WTA tennis seasons bring to mind a long-simmering hygiene problem in professional tennis.

As the Governor of New York announced his quarantine order yesterday, closing non-essential businesses and asking citizens to stay in their homes, a wave of relief came over me. Somebody in government has finally taken a bold step to thwart the scourge of COVID-19 and to mitigate its effects, flatten the curve, until our best and brightest scientists and doctors can get ahead of this predicted global pandemic. With tennis lessons on hiatus, a porch bench sanded and painted, and no Miami Open to watch on TV, the post I’ve been meaning to write since February is finally on the screen before me. Play The Let, Quarantine Edition: Tennis has a hygiene problem and there couldn’t be a better time to discuss it and hopefully make a lasting change.

I was reminded of this hygiene issue while sitting courtside at the New York ATP 250 event at Nassau Coliseum last month. The #4 seed was ill. He had received a bye in the first round and had beaten Marcos Giron handily to set up a quarterfinal with upcoming Serbian, Miomir Kecmanovic. As the match with Kecmanovic wore on, it was clear the #4 was ailing. His eyes were glassy. He was walking slowly between points, clearing his throat repeatedly on changeovers. He was the higher seed, but he was on his way to losing in 3 sets and he did not look or sound well. His nose was running. Then I saw it. The player called for his towel with the universal hand to face gesture. A ball person, a young lady from Queens College who had volunteered to assist the players at this tournament, ran the towel out from the corner. The player proceeded to blow his nose right into the towel and hand it back to the girl. Disgusted, the ballgirl held as little of the towel as possible, returning it to a hook in the corner of the court. The match continued. Not a word from the chair umpire. No acknowledgement whatsoever from the player.

This may seem like an extreme circumstance of unsanitary behavior from a barely adult touring tennis pro. However, as a supposed first-ballot member of the Ball Person Hall of Fame, I can attest that mucus is par for the course when it comes to tour players and their towels. Tennis players wipe sweat, blood and who knows what else onto their towels. At some stage in the late ’90s, something that was considered taboo in society somehow became the norm on the tennis court; expecting somebody else (ball people specifically) to carry a used towel.

Ball people used to just manage the balls. They were never asked to hand players their towels. This changed during the decade that I worked at the U.S. Open. I was in college and working one of my final U.S. Opens as a ball person. Tennis fashion was changing. The utilitarian headband and sweatbands made popular during the ’70s and ’80s had given way to more “stylish” bandannas and hats in the ’90s. These new accessories, while selling like hotcakes at the concession stand, did not get the job done in managing sweat. By the late ’90s, I observed more and more players bringing towels out on court.

At first, players would bring the towel out and hang it on the fence or throw it on the ground near the fence. They would visit the towel intermittently, when needed. Visiting the towel, whether necessary or not, became a tool to help players refocus, to take a breath and consider their plan for the next point. Though I’m sure he is not the first, Greg Rusedski is the player who comes to mind when I think of ball people being asked to run the towel from the fence to the player. I worked a U.S. Open semifinal of his and I probably ran his towel a greater distance than he ran the entire match. Of course, visiting the towel also became a ploy to throw off the rhythm of an opponent. So use of the towel gradually fell under the hawkish eyes of chair umpires concerned about pace of play. Somewhere between efficiency and expedience, the task of speeding towel usage fell to ball people.

Why not?  The player has to be ready for the next point. Ball people, who spend most of their time standing at attention, are talented enough to handle two jobs simultaneously; moving the balls around the court and delivering player towels. After all, ball people are somehow now responsible for drying wet courts, garbage disposal, serving players drinks, peeling their bananas, delivering coffee, and putting on pointless showy displays for the crowd.

With the onus on ball people, players now use the towel incessantly. The result is longer matches. When umpires enforce pace of play rules, players blame the ball people who can’t deliver fast enough. The ATP considered the pace of play aspect serious enough in 2018 to test new towel rules, forcing players to manage their own towels. However, what is missing from consideration is the matter of hygiene.

In the early days of this public health crisis (last week), a New York City tennis club sent out an email reminder that it was still open for business and that tennis already features the social distancing of a 78 foot court. Of course, it’s difficult for players to avoid holding the ball. I would be interested to see a study on how a virus fares in the felt of a ball being struck repeatedly, experiencing the abrasion of court surface and strings, while repeatedly losing and returning to shape. I’ll never forget the man who got himself banned from a tennis club for wiping his sweaty brow with the ball before each serve. He considered it a sort of legal spitball, a competitive advantage for the sweaty. His partners and opponents considered it disgusting and complained enough that club management ultimately had to send him on his way. What professional tennis players do to ball people with towels is actually more disgusting, unsanitary and despicable and it’s time the tours put a stop to it:

COVID-19 provides an opportunity to return tennis to sanitary sanity. Indeed, before they canceled the event entirely, Indian Wells banned players from giving their towels to ball people. The ball people would also wear gloves. In a global pandemic, these measures make sense. Even in normal times, players don’t know what ball people have on their hands and vice versa. Players travel all over the world and are probably more likely to be carriers of exotic pathogens than a volunteer 14 year old from Cincinnati. Hence, professional tennis should permanently adopt the rule that players handle their own towels. Put hooks at the back of the court where they can access towels quickly. Let the ball people focus on moving balls around the court and running for no reason. Pace of play will improve and so will hygiene.

Tennis towel

Jeff Menaker

Code Violation: Poor Marketing | Poor Sportsmanship

NY Open SeatsWhile Gael Monfils was doing his best Federer/Nadal impression by turning back the clock to win in Rotterdam last week, 21 year old American, Reilly Opelka, won his first career ATP Tour title at the New York Open. I’ve had a chance to see the New York Open live the past two years. Following its move from Memphis to Long Island in 2018, could there be a more poorly marketed sporting event? New Yorkers were offered a rare glimpse into the post-Djokovic future of tennis and at times throughout the week it looked like there were more officials and ball runners on court than people in the stands. Talking to New York City tennis players on a daily basis, I find a majority still don’t know the event exists or that it takes place at the refurbished Nassau Coliseum. It’s a terrific venue with great potential and those unique black courts (which seemed faster this year). At least the tournament ball people remain committed to throwing the ball. The rolling of balls at tournaments everywhere has eroded the quality of ball runners (not to mention the balls themselves) while adding dead air to tennis broadcasts.


In college tennis, #2 ranked Ohio State edged defending champion, Wake Forest, in Chicago on Monday to win the ITA Men’s Indoor National Championship and take over the #1 ranking. ITA Indoors is Division 1 college tennis’ preseason championship, the culmination of the ITA Kickoff events held across the country in January to start the spring semester tennis season. While the season-ending NCAA Tournament in May is looked on as the true national championship, ITA Indoors is a better tournament. Beginning with its fascinating draft where teams, in order of ranking, get to pick which top 15 host site they want to visit, ITA Kickoff/Indoors is comprised exclusively of the nation’s top-ranked teams. While NCAA must honor the automatic bids of each member conference champion (adding lower-ranked teams to the NCAA field), ITA Indoors is never watered down. The result is more competitive early rounds during Kickoff Weekend. The winners at the 15 Kickoff sites then join a 16th team, which hosts an indoor gathering of the 16 best, often at the height of their powers, before the season’s inevitable injuries reshape the landscape. Some “purists,” believing tennis should be played outdoors, like to dismiss the results at Indoors. However, there is no significant difference in win proportion based on indoor vs outdoor venues. The champion in February often finishes as the champion in May. With weather at recent southern host sites predictably wet in May, large portions of the NCAA tournament are played indoors anyway, including two of the last three team finals and individual finals.

College Tennis seems to have it backwards. The ITA tournament should culminate in a warm climate like Florida, Arizona, SoCal or South Texas in February and NCAAs should be played far away from the Southeast in May. California and New York are beautiful in May and far less rainy than Georgia, Florida, North Carolina or the Oklahoma tornado season. Indoor backup should always be included in the plan and officials shouldn’t be afraid to use it.

Next up, I submit for your disapproval the closing moments of an ACC women’s dual match between Clemson and Notre Dame. Did you see that? At the end of the match, the vanquished ND player goes to pick up her towel instead of directly to the net to shake her opponent’s hand. This lame move happens way too often at the end of matches. Lose the match? Turn your back and go get your towel. This obnoxious practice, seen throughout USTA junior tournaments for several years, has now made its way into the college game. Players, especially losing players, have started taking long walks to pick up their towel as a final act of disrespect for their opponent, the game, and themselves, before finally sauntering to the net for the mandatory handshake. This has to end. It is completely within USTA’s power to make it end in junior tournaments, where it starts. A simple loss of ranking points for a less than speedy handshake will quickly reestablish the norms. Kids will be running to the net to shake hands before the ball has stopped rolling. Can you imagine a pro going to retrieve their towel before shaking hands with an opponent and umpire? In the case of Notre Dame, their players seem to do it even when they win.

Of course, extenuating circumstances may prevent a player from making a beeline to the net for a handshake. We’ve seen collapsing from exhaustion, collapsing from elation, hobbled competitors barely able to stand, and in college tennis there’s storming the court on the clinching point of a dual match. That said, storming the court is getting a bit out of hand lately. I mean, c’mon people! Pretend you’ve won a match before. Really, UCLA? You’ve never beaten Grand Canyon? Obviously, major upsets, tournament wins and championships deserve the ebullience of college sport. However, the frequency of court storming is starting to cross the same line as the towel walk at the end of matches. Here’s a link featuring both infractions in the same match! Here’s a link to a more appropriate match point.

According to the USTA Code: “Shaking hands at the end of a match is an acknowledgment by the players that the match is over.” Certainly, a failure to shake hands is a code violation. A failure to do so promptly should be viewed much the same as an in-match time violation. At least the Notre Dame players got around to shaking hands. The same cannot be said for the pros in Budapest, the site of an epic breakdown in sportsmanship (and officiating) on the WTA Tour. The incident began with a Spanish doubles team failing to own up to knocking a ball over the net with a head. Tennis balls, by rule, must be struck with a racquet. Incredible that the chair umpire missed this, in a deciding tiebreaker!! It’s even more incredible that a professional would not own up to it. If not for the honor of the game itself or for your own dignity, at least realize the match is being recorded and you’re going to be forever known as a cheater. The Australian opponents, who ended up losing the match, were not impressed on court or on Instagram. Though I’m sure it has happened before, this is the first instance of publicly shaming opponents that I can recall on the pro tour. In college, public shaming over line calls is now a common affair.

Following the match in Budapest, neither Aussie was having any part of a handshake. They did choose to shake the umpire’s hand, despite his epic failure. Just another lame tournament where umpires continue to make the case for their replacement by AI, ball runners wear jeans and, you guesses it, they roll the ball. 👎

Jeff Menaker

 

Naomi Osaka learns: never meet your idols (Wins US Open)

There’s an old saying, “never meet your heroes, they will only disappoint you.” For Naomi Osaka, this discovery hopefully arrived in tandem with the realization that her athleticism, powerful groundstrokes and dominating serve have eclipsed a living legend, her idol, the most fearsome competitor in women’s tennis.

The fallout from the US Open women’s final has dominated tennis coverage and crossed over to the mainstream media. Since I was interviewed about it on the local New York evening news (and they used about 10 seconds of my interview), I want to publish my full take on what happened in Flushing on Saturday and how tennis should move forward. If you follow me on Twitter, you’ve already had a taste.

Naomi Osaka

Unless you live under a rock, you know by now that there was a bit of drama that tainted the last few games of the women’s final and sullied the arrival of Naomi Osaka as the next great champion of women’s tennis. The drama, no surprise, came from Serena Williams, on the losing end of her second major final this summer- an impressive summer by anyone’s standards, returning to the tour from childbirth and associated health complications.

Serena was issued three code violations over the course of the match. #1 a code warning for coaching (which is allowed on the WTA tour, but, not at the 4 major tournaments). #2 a point penalty for smashing her racquet. #3 a game penalty for verbal abuse of the umpire (which brought Osaka a game away from sealing the second set and the match).

As I said on the newscast, the tirade and the racquet smashing, while sadly par for the course on tour, were completely unacceptable. Serena has to take full responsibility for her behavior in this regard. From a strategic standpoint, a deserving champion keeps composure and demonstrates cognizance of the situation upon receiving a code violation (justified or not). Serena’s legacy is pocked with ugly incidents like this one. Her 2009 US Open meltdown cost her a semifinal match against Kim Clijsters for threatening a line judge and receiving multiple code violations. So there is a history of Serena losing her composure under pressure at the US Open, which I’m sure loses her any sympathy in the eyes of casual tennis observers.

That said, there is plenty of shame to go around for Saturday’s ugly spectacle. In no particular order of culpability:

Serena’s coach and former boyfriend, Patrick Mouratoglou, admitted on live television that he was attempting to coach Serena with hand signals that were shown on the broadcast. He defended his actions, saying every other coach is doing the same, including Osaka’s coach and Rafael Nadal’s uncle, Toni. Just because her coach has the judgement of… well, a French playboy, doesn’t mean Serena received the coaching. In fact, she probably didn’t. A mostly insightful Martina Navratilova points out it doesn’t matter. While the penalty is assessed to the player, the offending party is the coach. Martina may not have read the rule on page 44 of the ITF Grand Slam Rulebook (emphasis added):

“Players shall not receive coaching during a match (including the warm-up). Communications of any kind, audible or visible, between a player and a coach may be construed as coaching.”

I think this explains, in part, Serena’s ultra defensive reaction. In her correct understanding of the rulebook text, Ramos misinterpreted the rule. She has to receive the coaching for there to be a penalty. However, there is a standard interpretation among officials that says if a coach is making hand signals, they are being received. Either way, her coach has shown remarkably bad judgement over the years and this episode underscores that truth.

Serena has felt targeted at the US Open dating back, before video replay was used on court, to a match with Jennifer Capriati where she was blatantly cheated by an officiating crew on a series of bad line calls. Serena’s indignant reaction to the coaching violation reminds me of her reaction to the excessive drug testing she was submitted to earlier this year. I wrote a post on Serena’s faulty logic (and hopeful legacy) on that very topic just before Wimbledon. Jonathan Liew in The Independent does a much better job placing us in Serena’s shoes than I ever could. Suffice it to say, while Serena has the baggage of meltdowns at the US Open, she also carries the baggage of being treated unfairly. I’m no psychoanalyst, but, hearing her scream “You’re a thief. You stole a point from me.” raises the question, which match is she talking about?

Beyond Serena and her coach, one has to look at the behavior of the chair umpire, Carlos Ramos. Though the ITF issued a days late statement of support for Mr. Ramos’ acting “in accordance with the relevant rules,” the WTA and USTA have shown their disapproval by releasing statements that do not back him. Much of the criticism, including my own on Twitter, has centered on Mr. Ramos’ lack of discretion in assessing code violation #1 and code violation #3. As Martina points out in her piece, it is common for chair umpires to communicate with a player about a coaching violation with a “soft warning” before issuing a code violation. This gives the player a chance to reign in a coach whose actions can have consequences for them on court. Leaving aside Ramos’ misinterpretation of the coaching rule, had Mr. Ramos shown better discretion by issuing a soft warning, we might actually be discussing Naomi Osaka and another strong tournament for Serena. Mr. Ramos has a history of rigidity, absurd rulings, poor communication and inciting players, including a coaching violation called against Venus Williams in 2016. Which begs the question, why was he on court for a US Open final with one of the most easily triggered players on the planet? He seems debilitatingly “by the book” where other umpires, Alison Hughes for example, seem to understand the discretion and communication necessary to handle the job.

While the coaching violation got Serena’s back up (beyond anything normal), the third code violation, for verbal abuse, while deserved, was an opportunity for Serena, and a women’s movement that could do without her, to make a fairly strong argument about a double standard in assessing penalties to women as compared to their male counterparts. It should first be noted that the number of code violations issued throughout the 2018 US Open was heavily weighted toward the men, 86-22. That said, Serena, Billie Jean King and everyone who came to Serena’s defense on code #3 have a legitimate argument that there is a much lower threshold for assessing code violations to women for verbal abuse, while the men (who behave worse across the board) get away with far more. As Jimmy Connors once called an ump “an abortion” without consequence, it doesn’t take a minute on YouTube to find incidents of Saint Federer, Nick Kyrgios or Novak Djokovic cursing out officials without repercussion. In a tournament where a chair umpire provided Kyrgios a pep talk to try harder, it is a stark contrast to see a lack of communication and rigidity from Ramos in dealing with Serena. Andy Roddick, no stranger to umpire abuse, was one of the first to recognize this.

Though her reactions yet again crossed the line, if there’s anything Serena understands well it is injustice. She has experienced racism and sexism from before she was equipped to handle it. Her father had a way of handling it, which has been both celebrated and derided. One of the ugliest parts of this sad affair is the reemergence of racist tropes in cartoons online. The big question facing tennis today is how do we all move forward?

First of all, the no coaching rule has to go. Banning coaching, but, putting coaches in first row corner seats, visible across the court from players, visible from the players’ benches, and within earshot when a player is on the same side, is hypocrisy so laughable there’s no wonder Mouratoglou can’t restrain himself from coaching or admitting it. Since the WTA now allows coaching, it’s time to expand coaching opportunities to all of professional tennis. Billie Jean King wants coaching allowed between every point, like college tennis or World Team Tennis. I tend to think changeovers are the appropriate time, but, I can also point to several successful instances helping my players with strategy right before an important point. Notwithstanding, just because a player receives coaching does not mean he or she is capable of executing it. As any coach can tell you, coaching in-game often does more harm than good. There are studies that show in-game coaching, across all sports, is far less useful than analysis and strategy developed over an extended period of training. Still, managed successfully, in-game coaching might make the sport more interesting to watch as strategic adjustments are made and countered.

Second lesson, officials need to be great communicators. With officials now threatening to boycott Serena’s matches (just her? not any of the men??), the ITF should include better communication training in its development of chair umpires. An umpire like Ramos, with 40 years of experience, has to be better at communicating with players. Obviously, having a pep talk is too far. But, demonstrating discretion and establishing lines of communication should be basic skills for umpires. Generally speaking, the work from the chair at this year’s tournament was a distraction and that’s when you know the standards have fallen. I can’t believe I’m about to hold up an NFL officiating crew as example, but, during the Bears/Packers game on Sunday night, textbook holding on a Bears lineman went uncalled. The result of the play was not beneficial to the Bears. They had to punt. A little discretion (I think it was discretion, not incompetence) made the game better for everyone.

Lastly, Serena needs to get some help. Whether that is adding a sports psychologist to her team or removing a coach that has failed to help her grow in the important areas of managing pressure and maintaining composure (dating her instead), change is needed.

We’re all on personal journeys of growth. Serena’s journey has played out in public from a very young age. I hope emerging American superstars Caty McNally and Coco Gauff are watching and learning from the mistakes Serena has made. I also hope the sport has evolved by the time they are on tour to prevent the sad spectacle we saw on Saturday.


A final thought on Naomi Osaka: Why does the media insist she is Japanese without any mention that she has been in the U.S. since she was 3, doesn’t speak Japanese, and is half Haitian? Why is her biracial identity too much to describe succinctly? Why isn’t she Haiti’s first major winner? Could it be that Haiti was included in a certain list of [favorite vacation spots]?

– Jeff Menaker

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